Websites are a critical part of any business growth plan, website design mistakes are common which is detrimental to your business. In fact, the average person spends 6 hours and 42 minutes online each day. Your audience is clearly online, but you may wonder why your website isn’t generating leads or attracting customers. With deft expertise, a website design agency in Abuja- Rage Media identifies some of the reasons and proffers solution;
1. Slow Loading Speed:
How long does it take for your website’s pages to load? If it’s taking longer than a few seconds, chances are you are losing valuable customers. In retail, Google studies show that a one-second delay in page load times can impact conversion rates by up to 20%. Luckily, solving this common website mistake can be as simple as compressing image sizes and cleaning up your website’s code.
2. Poor Mobile Responsiveness/User Interface Experience:
Website designs need to be responsive, this simply means that the website has to look great across all devices, which should be inclusive of mobile formats. A considerable number of web traffic comes from mobile devices, this just means bad mobile format would equal low audience. This is one of the website design mistakes that is often ignored but incurs a lot of consequences. Similar to responsive design, the mobile experience should be tailored to your audience’s needs. An important aspect to pay attention to because mobile users have different needs, and the design of your website will need to reflect that. Smaller screen sizes on mobile devices should be considered and not ignored. Don’t overwhelm shoppers with a pop-ups or elements that are difficult to click — a clean design will make your site easier to navigate. Remember, less can be more when it comes to a mobile site.
3. Little to No Content on Pages:
When it comes to website design mistakes that can be easily fixed, having little to no content on your website’s pages is at the top of the list. Content is simply the information that exists about your business or brand. It can range from written text to videos and beyond. The written copy on your website is valuable because it helps you rank for your top keywords. Looking at your website, does it seem to lack content? That needs to be fixed by getting the right content writers. However, you will also want to avoid creating material just for the sake of it. Make sure you have specific goals for the content that you include on your pages. Good content can help your website gain links, rank higher on search engine results pages, educate your audience, and drive engagement. The first step could be updating your homepage, and then work your way to the other most important pages on your site. Add high quality written content, videos, and photos to engage visitors.
4. Products Are Pushed Too Far Down the Page:
For E-Commerce websites, you don’t want to test your shoppers’ patience by pushing your products too far down on your pages. The area that a user sees before they start to scroll is known as “above the fold.” This website design mistake is counterproductive as it invalidates the importance of having products on a website. Make sure to use modern website design principles to limit scrolling by putting your essential information higher up on the page so that it is above the fold.
5. Homepage Does Not Link to Key Category Pages:
The homepage is the most important page on your website. A website mistake we see daily is that the homepage is missing links to key category pages. Your goal should be to identify your highest priority pages and link to them from the homepage. For example, a fashion boutique includes internal links on their homepage that point to their top category pages — tops, dresses, and jeans.
6. On-Site Banners Don’t Lead Users Deeper into the Site:
Banners need to be visually impressive, and they also should direct your visitors to other pages on your site. In addition, banners can be used to guide customers through the buying process by placing strategic calls to action (CTAs) within them. Examples of popular calls to action include “subscribe” or “shop new arrivals.” Shoppers love a good deal. If you have a special promotion or offer, make sure to include it in your banner message.
7. Site Is Not Secure:
Likewise, cybersecurity is a top concern for shoppers and businesses alike. The web is moving away from HTTP (hypertext transfer protocol) and shifting to the secure version, HTTPS (the “S” stands for secure). Google is penalizing sites that don’t use HTTPS. When browsing in Google Chrome, you’ll actually get a warning message letting you know that the site you’re about to visit isn’t secure. To create a secure connection on your website, you need to purchase an SSL certificate. In essence and for everyone’s sake, make sure your website is secure!
8. Contact Information Is Hard to Find:
Your contact information should be visible enough. The contact information of Rage Media, a website design agency in Abuja is not hard to locate. Shoppers are increasingly more skeptical of businesses that make it hard to get in touch. You can build trust with your audience by making it crystal clear how they can contact you via email, chat message, phone, or social media. Also important, bonus points if the phone number included on your mobile site is clickable for calling!
9. Poor Navigation Trap:
Having a website that is difficult to navigate is like inviting guests to your home, letting them get lost, become bored, and leave – never to return. Your website design needs to allow for quick and simplistic navigation, meaning that a user should never become lost. If a user becomes lost, you’re bound to lose them as a potential customer, and this is simply unacceptable. A clearly visible navigation bar needs to be present, prominently placed so that it can be seen on a screen of any size. Don’t forget the sitemap either – this should allow users to quickly and easily jump to any page within your site.
10. Key Pages or Key Elements Are Hidden:
You don’t want to be guilty of hiding the most important elements of your site. Review your site as if you were a potential buyer. Spot that website design mistake before someone else does. Check to make sure that all of the critical information is easy to locate. This information can include contact details, FAQs, social media accounts, return policies, newsletter sign-up, and more. If finding important pages isn’t intuitive, then you’ll need to make some changes. Your future customers will thank you for saving them all of those extra clicks!
In conclusion, you should avoid the most common website design mistakes by building a responsive website that attract your target audience with a trusted website design agency in Abuja- Rage Media.
Call 070642118643 now to build your own website today!!