Making your website stand out is an ongoing challenge for web designers. Design trends shift, evolve, and also fade away—creating a lot of confusion about which trends actually work and which are remnants of the past era. A quick view of Rage Media’s website; a website agency in Abuja will help you understand these tips more. To help clear things up, here is a review of few current web design trends that can help give your site a pleasant visual appeal.
1. Let Your Visual Design Stand Out:
Most trends right now speak to an emerging goal in web design: not being afraid to stand out!
Many brands are so concerned about “fitting in” with established best practices that they’re afraid to take chances in their design. But in most cases, the best visual web design relies on bold choices, innovation, and creativity. Keep these issues in mind and don’t be afraid to let your brand image shine through.
2. Text and Context:
This is probably the most important—and sometimes the most difficult—way you can set yourself apart from others. What is said on any website can and should be a reflection of the client’s personality and/or company culture, while still being clear. You can use copy, micro copy, and even things like video to communicate personality in a way that sets you apart.
You have to get copies that actually feels like a human wrote it. Most marketing copy has a very specific tone that seems to transcend borders and cultures. Getting the reader to see past the obvious desire to sell to them does the trick, but it is a tough one. Once you are able to get the attention of the reader with web design, you are good to go.
3. Graphic Design and Imagery:
You can use graphics and/or images on your site to establish a distinct visual style. Sites with big images do tend to convert more, after all. People are visual creatures, so visual stimuli can make it easier for users to connect with you on an emotional level. Plus, the stylistic options are just about endless, which makes it easier to create an original-feeling design.
4. Layout and Structure:
Okay, this is probably one of the more obvious ways to differentiate your site from the rest in web design. It is also the most difficult because sometimes clients are not satisfied with your choice most of the time. On the bright side, using a fancy layout or site structure that no one has ever seen before is instantly memorable. It can also be a lot of fun. Whichever layout you desire can be expertly executed by Rage Media, a website design agency in Abuja.
5. Animation:
Animation is a huge deal right now, and for good reason. When done right, it can take a pretty good experience and make it unforgettable. Animation is a very effective tool in having an amazing web design, but also very hard to get right. That means that if you want your animation to stand out from everyone else’s animation, you’ll have to step up your game. Animation that’s badly done can also cause usability problems, performance problems, etc
In conclusion, before you set out to create a web design, look around on the internet and you’ll notice that it’s very rare for any of these approaches to be used alone. It’s fairly common for people to even try to combine all five. As usual, however, it’s best not to split your focus too much.
At Rage Media, we are the experts at building websites with exquisite designs and a trusted website design agency in Abuja that creates web designs that are also easy to use and navigate. Call us on 07080902443 today!
