The Mind of an African Consumer

The Mind of an African Consumer

“Many strategies that have worked elsewhere have failed dismally in Africa because business owners have failed to recognize that Africa has a very different landscape and frame of reference to the rest of the world. Not being attuned to the consumer or neglecting to tailor strategies could mean...

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MARKETING INSIGHTS AND TRENDS  THAT WILL SHAPE 2021

MARKETING INSIGHTS AND TRENDS THAT WILL SHAPE 2021

Unexpected. Unprecedented. Unpredictable. 2020 was the year a virus & many other events tore through the core of our being and businesses, assailed our health systems and the wellbeing of our economies. The effects ricocheted through every continent, country, region, city, street, and home....

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