“Many strategies that have worked elsewhere have failed dismally in Africa because business owners have failed to recognize that Africa has a very different landscape and frame of reference to the rest of the world. Not being attuned to the consumer or neglecting to tailor strategies could mean...
23 May, 2021
10 November, 2020
2020 has left us with all sorts of feelings/emotions, but the upcoming holiday season presents an opportunity to win the hearts of existing and new consumers.