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The Mind of an African Consumer

“Many strategies that have worked elsewhere have failed dismally in Africa because business owners have failed to recognize that Africa has a very different landscape

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Damilola-Robert-Product-management

What Does A Product Manager Do?

Engineers build the product, Designers handle aesthetics and user experience, Marketing makes sure customers know about the product, Sales get potential customers to open their wallets to buy the product. What more does a company need? Where does a product manager fit into that mix?

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