Case study

Johnny
Rockets

Johnny Rockets

About Johnny Rockets

Johnny

Rockets

The first Johnny Rockets opened on June 6, 1986, on Melrose Avenue in Los Angeles, California, founded on the belief that everyone deserves a place where they can escape from today’s complicated world and experience the goodness of classic Americana. Since then, Johnny Rockets has been offering guests friendly service and great food in a fun and nostalgic atmosphere and has expanded to more than 300 restaurants worldwide. Currently, Johnny Rockets has opened in 5 locations across Nigeria and are expanding to new locations to provide their services to more Nigerians.

About Johnny Rockets

The

Brief

Increase our brand awareness and sales and engage our online community. Increase walk-in customers as well. In doing so, bring to life Johnny Rockets’s brand purpose of Where the good times roll! TM.

About Johnny Rockets

The

Solutions

In order to impact users, Rage Media created the concept of ads aimed at the pre-consumer experience. For this, the agency used in the campaigns some ad formats such as Facebook Canvas, Instagram Stories Ads, Twitter Thread. All of these had as a proposal to generate “ hunger”. A large volume of our execution required digital actions focused on the target audience. Through the precise segmentation of the audience, we created messages with ads focused on impacting users who are in our geolocation bringing exclusive offers, according to the time of day and the cultural characteristics of the regions where our restaurants are located.

Digital -Social Media

Johnny Rockets

Digital - Online Blogs & Display ADs

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