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Case study

SIGMA
Pensions

About SIGMA Pensions

SIGMA

Pensions

Sigma Pensions is one of the leading Pension Fund Administrators (PFA) in Nigeria. For over a decade, Sigma Pensions has been dedicated to providing exceptional value to their stakeholders through the delivery of pension administrative services. Sigma Pensions Limited commenced operations on 8th of December 2005 as a licensed pension fund administrator (PFA) following the establishment of the contributory pension scheme in 2004. Since then, assets under management has risen to NGN430billion for more than 750,000 registered contributors as at the end of December 2019.

SIGMA Pensions

The

Brief

Increase brand awareness and reach among young Nigerians and enlighten them on the importance of opening a Pensions Account. In doing so, bring to life Sigma Pensions’s brand tagline of ‘Working For You’.

About SIGMA Pensions

The

Solutions

We took our client’s promise of ‘working for you’ and used it to redesign the entire digital experience, changing how people engage with the brand, while also increasing their awareness. We changed and infused the marketing mix and ensured that our communication was compelling and assertive towards the brands goal. Overtime, we’ve rendered and continued to manage their digital platforms, create campaigns (Christmas Campaign, Salah Campaign, Workers Day Campaign among others) and regularly update their pages to reflect our messaging. Rage Media has also participated in outdoor activations and events (Sigma Future Tour, Sigma Business Roundtable, Sigma Walk to Live to reflect online, ran ads, grown their social media platforms (Instagram, Facebook, Twitter, LinkedIn) to over 250,000 fans across all platforms and handled enquiries and responses. Furthermore, Rage Media created a digital platform – Sigma Clique (www.sigmaclique.com) with the key objective of providing a hub for interaction for under-graduates, NYSC members, young entrepreneurs, and young professionals. It’s the one-stop platform for the latest gist and trends, career and financial tips and other entertaining and educating content. The entire branding, from the creation of the name, logo, website and content was executed by Rage Media.

Birth of a New Leaf

SIGMA PensionsSIGMA Pensions

Digital -Social Media

SIGMA Pensions

Digital - Online Blogs & Display ADs

SIGMA Pensions
SIGMA Pensions