UCHE FROM BOLT, THE BESTIE YOU DIDN’T KNOW YOU DESERVE

UCHE FROM BOLT, THE BESTIE YOU DIDN’T KNOW YOU DESERVE

Uche from bolt, Ope from Cowrywise, Ore from Kuda, Somto from Piggyvest, and the list goes on These are not unfamiliar names, especially if you are subscribed to the newsletters of some of these trending upwardly mobile tech platforms. Whether you like them or not, these brands have...

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Strategies to Drive Consumer Action on ADs

Strategies to Drive Consumer Action on ADs

It is no longer news that advertising (marketing) is one key way to gain customers’ attention however, many businesses still are not getting their Ads right.

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Designing for Marketing: Using Creativity and Problem Solving

Designing for Marketing: Using Creativity and Problem Solving

Design in itself must be done strategically, not something that is solely based on aesthetics or the expertise in the use of design tools and software. It is a form of creative problem-solving.

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Positioning Your Brand to Win the Hearts of Consumers this Christmas

Positioning Your Brand to Win the Hearts of Consumers this Christmas

2020 has left us with all sorts of feelings/emotions, but the upcoming holiday season presents an opportunity to win the hearts of existing and new consumers.

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