Uche from bolt, Ope from Cowrywise, Ore from Kuda, Somto from Piggyvest, and the list goes on These are not unfamiliar names, especially if you are subscribed to the newsletters of some of these trending upwardly mobile tech platforms. Whether you like them or not, these brands have...
“Many strategies that have worked elsewhere have failed dismally in Africa because business owners have failed to recognize that Africa has a very different landscape and frame of reference to the rest of the world. Not being attuned to the consumer or neglecting to tailor strategies could mean...
Engineers build the product, Designers handle aesthetics and user experience, Marketing makes sure customers know about the product, Sales get potential customers to open their wallets to buy the product. What more does a company need? Where does a product manager fit into that mix?
